Shailendra Rughwani

A Conglomerate Where Strategy And Strong Vision Meet : Shailendra Rughwani

Table of Contents

Chairman | Experts Group

Since its inception in 1994, the Experts Group has become a silent force to reckon with. They steadily grew their brand from a humble computer store into a worldwide conglomerate that provides IT, digital and computer equipment products.

They have amplified their presence in areas such as healthcare, real estate and manufacturing, and boast a global partner network. Driven by the value of inclusivity, the Group supported its stakeholders during the pandemic and is now set to explore newer markets while deepening their product lines in existing markets.

A Global Conglomerate

Experts Group has been in business for 28 years in Dubai. Their first venture was Experts Computer LLC, established in 1994 after the founders shifted from Japan. At that time, their focus was on supplying computer components across the Middle East and Africa. Soon, they began to diversify their lines systematically.

  • In 2001, they launched Nirsun Technology LLC, which has grown into one of the leading extra-low voltage (ELV) and heating, ventilation, and air-conditioning (HVAC) companies in the Gulf.
  • In 2003, they conceptualised Epro to manufacture computers and related components, accessories, and digital products spanning about 300 SK Us.
  • In 2006, the group forayed into real estate first as a developer, completing two large residential and commercial projects in India. Currently, they have interests in two shopping malls in Dubai and a Shopping Mall and Residential tower under construction in India.
  • In 2009, the Group began exploring another vertical, namely healthcare. They have set up several polyclinics and pharmacies dotted across the UAE under the name Experts Pharmacy.
  • In 2014, they established a joinery factory in Dubai.
  • Another company, Expert Energy Africa Ltd was set up for Electricity Generation and dealing in oil and gas in Africa.

As the single computer store morphed into a business group, branch offices mushroomed across the globe. Today, the Expert Group is situated in the UAE, UK, Europe, Africa, and India with a partner network spanning 70 countries in every continent.

Their export office is located in Jebel Ali Free Zone. Painstakingly built by the Group, it sits on a 50,000 sq. ft. plot. So, what sustains their edge in the current market? For one, the Group has aggressively built, nurtured, and retained a strong customer base.

In addition, they continuously forge robust relationships with their partners, employees and customers – clearly reflected in their powerful global presence. Consequently, they were one of the companies that worked hard to ensure a steady supply of computer equipment for their loyal customers amid the global shortfall that arose during the pandemic.

Embracing Future Growth

The story of expansion for Experts Group is far from over. Over the years, they have gained deep knowledge and experience across product availability, supply chains, logistics, manufacturing, customer service and product pricing.

This is helping them secure value-driven relationships with global manufacturers and bring new innovation to their own product lines.

Embracing the next burst of growth, post pandemic, the Group is ready with deeper penetration into Europe, the US, Africa and India. In fact, even during the pandemic, the Group had secured itself comfortably.

It persisted with its business plans and set up offices in the US and Europe. For instance, they are completing a real estate project in India comprising a shopping mall and residential building by the end of 2022.

A Short Trip To Dubai From Japan

A remarkable story about the inception of the business lies in a 15-day visit that one of the founders made to Dubai. Instantly falling in love with this city and country, the founder decided to set up shop here.

This turned out to be a strategic move: Experts Computers specialised in computer hardware, which made its services and products the right fit for the growing markets of the UAE and Middle East.

Armed with strong product knowledge, the founders proved their worth. They soon began receiving interest from customers and partners through orders and collaboration projects from all over the Middle East, Russia, and Africa.

The Importance of Inclusivity

Experts Group prides itself on recognising achievements based on individual effort rather than anything else. And so, the founders, along with the senior leadership teams have created a corporate environment where every employee contribution is valued and there is a fair opportunity for all.

They strongly believe in empowering their multinational task force. They take active steps to inculcate an inclusive work culture that supports each employee on their quest for excellence.

Changing with the Pandemic

The Covid-19 pandemic affected every business in the world. For some, it led to significant losses. At Experts Group, the lessons have been vital. They recognise how deeply the term business-as-usual has transformed since 2020. And the Group is pivoting to change with the times. Today, they are refining their business model to adapt better to disruption.

They are investing in improving their business processes, rather than focusing only on the end product. to ensure that they can survive any crisis. To this end, they aim to strengthen their presence within the eCommerce space. They are also focusing more on employee well-being and fostering a better work-life balance for their teams, comprising family, health and income.